How to
Meet This Money Moment
LIVE WORKSHOP
with Kelly Diels + Danielle Cohen
$75
Economic doom & gloom may be the viral story of the moment.
It doesn’t have to be the story of your business.
Instead you can:
Learn the 4 counter-intuitive
every entrepreneur needs
to make Good Money
in turbulent times...
including right now
Walk away ready-to-go
with your next smart money move
that makes sense, here and now.
Whenever recession-headlines fly, entrepreneurs who oppose economic injustice are often the first taken out of the game.
They don’t want to bug people when belts are tight — or heaven forbid, prey on anyone who’s struggling.
So they slow down their marketing or stop selling altogether, accepting the hit to their finances as inevitable.
For others, all the scary sound bites and provocative hot takes from leaders they admire can call everything about their business into question.
So they wind up overstimulated, binging on information and trying to do 86 things at once.
Fight, flight or freeze — it’s all understandable.
Making a meaningful business move is truly difficult when all the cultural noise activates our Money Injuries.
But it doesn’t have to be this way.
No matter the news cycle:
There is always a way to meaningfully
contribute to the current moment
— and make Good Money.
Let’s figure out what that looks like for you.
The last thing we want to see in a time like this is Culture Makers sitting on the sidelines while their bank accounts suffer and their people go unserved.
Rest assured:
Not everyone is stretched as thin as the sound bites suggest.
People still do need your work and will be happy to pay for it.
If it doesn’t feel that way right now, we get it and we’ve got you.
In this workshop, we’re teaching you the
4 essential money-making skills
that no one is talking about,
that every entrepreneur needs in order to:
Steady yourself when the onslaught of scary sound-bites activates your nervous system
Spot opportunities to make Good Money while honoring your authentic capacity AND that of your clients
See through the clutter of trends and hot takes and discern your own next-best money move
Feel grounded and clear enough to get out there and invite people to work with you
Stay mobilized through the predictable wobbles that come with experimentation and the repetition required to sell
Avoid being pulled into patterns of overworking and overgiving so you can actually profit
Make sense of any cultural moment and let it be a time when your business can flourish
AND:
We’ll be putting your new skills
into practice during the workshop…
So you walk away with a clear-headed plan
to meet THIS money moment
and quickly move the needle in your business.
Join us.
Meet the Money Moment
LIVE WORKSHOP
with Danielle Cohen & Kelly Diels
October 12, Noon PST to 2pm PST via Zoom
$75
Can’t attend live? No problem.
You'll have access to the recording and can benefit from hearing your peers ask questions and get coached through their money moves.
MEET YOUR PRICING DREAM TEAM
I’mDanielle Cohen.
I'm a visibility coach, photographer, and brand healer with a rich background in attachment theory, trauma-informed coaching, somatics, healing arts, and my own layered lived experiences.
I help prosocial humans with big dreams birth and sustain their most important work.
My goal is to help you achieve the visibility you want without grinding, staying small, contorting yourself, or burning the candle at both ends.
I’mKelly Diels.
I'm a business development coach for culture makers. I help socially responsible entrepreneurs make money AND justice.
My work is inclusive -- no white feminism, thankyouverymuch -- and I'm ridiculously, relentlessly practical about money, pricing and building out our businesses to thrive.
Because I know we are building the institutions of the future. My work has been featured in Jezebel, Salon, Alternet and cited in several culture-making books.
What’s Extra Special About Our Work
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For us, there is no question that money has been systemically and deliberately withheld from particular identities & communities — and how, then, each of us unconsciously internalizes those beliefs.
We know that's a fact, and everything we offer is foregrounded in that reality. We're never going to pretend you're NOT navigating bias against your identity or barriers to your flourishing.
That's actually why we do this work. Because we're sick of the suffering. You do NOT deserve it. So let's get super strategic and outwit the system wherever we can.
And...Entrepreneurship activates ALL of our internalized, subconscious conditioning and brings it to the forefront. Which is why it’s so fraught — and also rich with opportunity. Business is the inadvertent healing & liberation journey you didn’t know you were on
As culture-making, change-making entrepreneurs, we use our practical yet innovative pricing & business strategies to interrupt those patterns.
Our goal is to resist and transform those unjust realities — in our lives, our businesses, our revenue plans AND our wider culture. In other words: the barriers to livelihood & money are real, and we know it. We don’t gaslight you out of your lived experience.
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For us, it’s not only about ‘money mindset’ but als about the structural and somatic experiences you’re having, day in and day out.
Money activates our survival instincts and generational trauma so we need to develop the skill of being able to regulate our nervous systems…and also expand our capacity.
That’s not an intellectual game we each play on ourselves; it’s a physiological & spiritual capacity we want to help you develop.
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The people we work with specifically want to make an impact…which often means worrying about accessibility and affordability.
The problem with that is that it usually pressures us to lower our prices, often way below the level of personal or business sustainability.
We do it differently. Instead, we teach you how to build your social impact/economic justice strategy INTO your pricing structure & business model so that you can make a difference WITHOUT grinding yourself into dust or putting your business or well-being in jeopardy.
The other side of the coin is the pressure to arbitrarily raise prices as a way to signal self-worth or value. It doesn’t work. We’ll tell you why and teach you how you can do better and feel better.
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Between us, we have more than 60 years (!!!!) of entrepreneurial & brand-building experience. (We've both been entrepreneurs since our twenties!)
But even more than that, we are Women of Experience + Substance. We're both mothers to a LOT of kids (9 between us!). We've both been single moms and come through challenging and even desperate circumstances. We're both navigating chronic health shit. So we know, practically and from hard-fought experience, how to build businesses in the midst of all that. The conditions do NOT have to be ideal -- and for most of us, they won't be -- for you to grow a flourishing business.
Across the years, we've guided thousands of principled, socially-conscious entrepreneurs in building out profitable, culture-making bodies of work — and our client lists include some of the biggest names in the business.
That’s not a brag. That’s a fact.
