The Arena
Get Traction. Level up.
This is your year to make your mark and make good money.
join our 4-Month Group-Coaching intensive
(Max 15 People)
we begin in march 2024!
with Danielle Cohen + Kelly Diels
Good Money /ɡo͝od/ /ˈmənē/ (noun)
Right-sized revenue that you generate consistently with work you love,
that you’re able to market with enthusiasm because your business practices are in alignment with your principles, bandwidth, and the vision you have for your life and our world.
The opposite of:
struggle, grind, manipulation, extraction
Imagine consistently making good money in your business, no matter what life or the market throws your way.
You wake up well-rested and clear.
You sleep better now that you reliably get more out of your business than you put in.
You show up each day knowing exactly what to do to nurture your right-sized revenue model — and you do it with enthusiasm.
You no longer overwork yourself to deliver great value, nor feel pressured to bend your principles to pay bills.
And your capacity to help people is so much greater now that your own needs are met without the scramble.
This is your reality since you’ve implemented the internal and external skills you learned in Good Money Alchemy.
If that sounds more like a dream than reality, we get it and we’ve got you.
Many of the smart, talented people we work with are putting in all the sweat for what feels like not enough equity.
If that’s you, it doesn’t have to be this way.
It’s NOT that you’re uniquely bad at money, not “good enough” at what you do, or missing a silver bullet mindset tool.
HERE’S WHAT’S REALLY GOING ON:
When you’re a principled person navigating a culture that withholds resources from people, charging for your work brings up a lot of big feelings and thorny questions.
When your time and work has been historically devalued, it’s even harder to ask for compensation for it or charge appropriately.
And when the status-quo business systems & tactics taught EVERYWHERE undermine your principles and social commitments, it can be tough to put a pricing plan & business model in place that allows you to sell with enthusiasm. No one likes promoting from a place of shame.
That’s all to say…
For those of us in bodies who traditionally aren’t supposed to have money and power, Money Wounds are real.
They’re not internal defects in your particular psychology; they’re present and historical social patterns that have been imposed on you without your consent.
And, NO.
You do NOT have to cosign that unacceptable reality with your business, your bank account or your life.
It’s time to get the practical, new-world, business-building tools you need to breakthrough your revenue plateau (or your revenue rollercoaster!) and make Good Money, instead.
(The results? Pure alchemy.)
We trust you with power and resources.
It is time for your revenue breakthrough
Equip yourself with the money-making business tools + culture-making consciousness
you need to joyfully sustain your good work in the world —
and make good money while you do that.
Stop Feeling Guilty About Charging For Your Good Work and start selling & stating your prices with confidence, clarity & ease
Clarify the REAL Numbers that Make Your Business (and Life) Work — You might be surprised...in a good way!
Nail Down Your Revenue Mix and Business Model, with all of your projections tracked in a workable spreadsheet
Dissolve Pricing Shame with our #1 Shame-Buster (it’s not your “Money Mindset”) so you don't get hung up on comparison
Get Out of a Revenue Plateau by getting expert help to craft a pricing & offer strategy capable of generating a revenue breakthrough
Market to the Right People Who Can Afford Your Sustainable Prices – yes, they EXIST and will WANT to pay you
Figure out Your ‘Affordability’ and ‘Accessibility’ Strategies without sacrificing your business or your well-being
Learn how to Tend to Your Unique Nervous System so you can ride the entrepreneurial waves and make solid money decisions
Complete Your 12 month Marketing Plan so you know what to prioritize and do, every day to effectively and happily sell your work
Stop Working So Hard for Your Money and breakthrough to your next revenue level — the one that honours your real life and capacity
GOOD MONEY ALCHEMY IS FOR:
Ambitious, principled, highly-conscientious people who are either under-earning or working way too hard for their money.
Let’s get really specific about the characteristics that will get you incredible results in this program:
Ambitious.
Principled.
No matter what the circumstances, you have a flame inside of you. You’re here to make an impact. To grow into your personal excellence. You are led by vision and have a very strong bias towards action.
Your ambition has has always been part of you; but sometimes it is in conflict with narratives that tell you you need to sacrifice yourself for the common good or that your financial wellbeing has to cost other people theirs.
In Good Money Alchemy, you’ll learn how to harmonize your commitment to collective wellbeing and your desire financially flourish. They don’t have to be in conflict.
You have specific social commitments, a moral code and moral courage.
There are things you MUST do and things you definitely won’t do. Even if it pains you, you’re willing to diverge from the norms in your circles and relationships to act in truth. Discernment and alignment are core values for you. Hallelujah.
You have high standards. The status quo is not meeting them, alas - which can make you retreat or play small. If the game is rigged, how can you ethically play? So sometimes you don’t — and your business pays the price.
In Good Money Alchemy, you’ll learn practical strategies for baking your principles into your pricing, so that you feel proud of your business tactics and want to get visible and promote it.
Highly Conscientious.
“Principled” is about your intellectual decisions and your practices. “Conscientious” is more about your constitution.
Constitutionally, you have always been someone who feels things deeply and tries to do the right thing. Even as a kid, you’d be deeply upset if you got something wrong even if no one else knew.
This is both a challenging pattern and a personal superpower. It can spin you out into perfectionism, over-giving, second-guessing yourself and good-girl-itis, yes…
…but it also keeps you growing and developing; fuels your top-notch integrity; and is the reason you produce extraordinary work and experiences.
Let’s undo the culturally-imposed Money Wounds that cause highly-conscientious people to:
Assume that they are the problem when they simply need the business literacy to respond to the market accurately.
Raise or lower their prices according to what other people are doing rather than getting grounded in their authentic reality.
Worry about providing enough value, so they overwork & under-earn every time they deliver a service.
Think they should just be able to get by with less or do more faster, and thus fear it’s unjustified for them to charge more.
Don't know how to ladder up from where they are now, to where they need to be without alienating their current client base.
Get sidetracked by the shifting trends and messages telling them how their business needs to be.
Fear it’s not possible to make good money with kids, chronic illness, neurodiverse brains or other demands on their time and energy.
Want to keep their work accessible to people who really need it, but don’t know how to do that without extracting from themselves.
Rest assured:
You are NOT the problem,
and there IS a way to make GOOD MONEY
while honoring your authentic capacity.
Your time is your life.
It is precious and it is yours.
Let’s price, plan and market accordingly.
In this live group program, you’ll
cultivate practical money-making skills
AND your ability to embody them so that you:
Feel at peace when stating your prices, sending proposals and selling your offers, because your pricing and marketing are grounded and values-aligned.
Implement a right-sized revenue model where you can accumulate savings and a positive net worth, so that you aren’t taken out by life’s emergencies.
Align your business plan and service model with your authentic capacity, so you aren’t exploiting yourself to make ends meet.
Ride the entrepreneurial waves with more ease and less crash, and make solid money decisions from your most secure self as you tend your unique nervous system.
Have more time for rest AND working towards personal goals, because you know how to protect yourself from the pressure to overgive and overextend.
Ladder up from your current rates to what you really need to charge without risk to your survival, stability or ability to provide for your dependents.
Cultivate consistent demand with marketing that attracts people who are willing, able & even happy to pay your new, sustainable prices.
Develop Business Sovereignty so you’re rooted in who you are and making money on your terms, without getting sidetracked by what other people are doing.
Walk away with enhanced Business Literacy so you know how to meet the market and joyfully sell your skills no matter what’s going on economically and culturally.
Join us.
Good Money Alchemy
4-month GROUP COACHING Intensive
with Danielle Cohen & Kelly Diels
High-touch, High-commitment, High-Value
Max 25 people | We start November 2023
$2,000
PAYMENT PLANS AVAILABLE:
4 MONTHLY PAYMENTS OF $500 OR 12 WEEKLY PAYMENTS OF $167
Can’t attend the weekly live calls? No problem.
You'll have access to the recording and can benefit from hearing your peers ask questions and get coached through their money moves.
MEET YOUR PRICING DREAM TEAM,
DANIELLE COHEN and KELLY DIELS
WE’RE LIFELONG ENTREPRENEURS and successful brand-builders — together, we have more than 58 years of successful business-building experience.
In addition to running high-revenue businesses, we each started out as single parents of LOTS of kids. We’re both neuro-diverse. We have chronic health shit.
We know how to be IN IT without being swamped by it.
So you won’t find us giving you advice about morning routines or proposing business templates that only work when you have oodles of time, super-privileged realities, and nary a child, elder or a vomiting dog in sight…
Instead, Good Money Alchemy is about making good money in real life with real challenges.
We started businesses because we had to.
And we grew them while managing non-standard own brains and bodies, extensive caregiving responsibilities, and being massively, systemically under-resourced.
That’s not to gaslight you out of your reality and say “if we can do it, so can you”.
It is to say: we get it. For real. And we’ve got time-tested, proven skills and tools that work.
MORE ABOUT US…
I’mDanielle Cohen.
I'm a visibility guide, photographer, and business healer with a rich background in attachment theory, trauma-informed coaching, somatic practices, healing arts, and my own layered lived experiences.
I help prosocial humans with big dreams birth and sustain their most important work.
My goal is to help you achieve the visibility you want without grinding, staying small, contorting yourself, or burning the candle at both ends.
I’mKelly Diels.
I'm a business development coach for culture makers. I help socially responsible entrepreneurs make money AND justice.
My work is inclusive -- no white feminism, thankyouverymuch -- and I'm ridiculously, relentlessly practical about money, pricing and building out our businesses to thrive.
Because I know we are building the institutions of the future.
My work has been featured in Jezebel, Salon, Alternet and cited in several culture-making books.
here’s what’s included in
Weekly Group Coaching with Kelly Diels and Danielle Cohen:
When it comes to something as culturally loaded, deeply personally embedded and activating as money, we all need consistent support to unravel our conditioning and avoid spiraling or getting stuck.
Each week you’ll have the opportunity to receive live coaching in our group meetings so that you can wisely apply the Good Money teachings to your specific situation, and get results.
The Good Money Course Curriculum
Everything you need to do to flourish financially is here for you in this 5-module course. You’ll have the tools and know-how to price, plan and market your business in a way you can feel truly good about.
2 Guided Money Meditations from Ntathu Allen
Ntathu Allen specializes in restorative breathwork and meditation to help culture makers and leaders tend their nervous systems and their spirits.
Her Good Money Meditations develop your capacity to regulate, repattern and REST, so you can keep personally flourishing while contributing your gifts to our world.
Sacred Time Monthly Co-Regulating & Coworking Sessions
This is your protected, guided space to confront and complete the tasks and projects that are understandably activating on your nervous system. (There’s a reason people procrastinate!)
We’ll begin with a grounding practice and intention setting, and keep the lines open so you can ask questions and receive support. We can do hard things more easily when we do them together.
1-Year Membership to Our Monthly Private Podcast
Expect fresh wisdom and guidance every month as we respond in real-time to the latest market trends, current events, and cultural moments.
We’ll also expand on topics like Imposter Complex, Neurodivergence, The Wisdom of Your Resentment Line, Chronic Illness, Where Money Mindset Really Matters, Money Guilt, Caregiving, and Justice-Centered Business Policies.
You’ll have access to the Private Podcast all year, so that even after our 3-month course ends, you’ll have a way to sustain your gains.
Online Group Forum on Mighty Networks
Hosted by Danielle, enjoy this additional space to forge alliances, share your transformations, swap resources, encourage each other and gather feedback on your money work via the woman-founded platform, Mighty Networks. No Facebook Logins required.
BONUS: 3 Recorded Q+A Calls
Listen in on three previous live Good Money Q+A sessions held by Danielle and Kelly. Learn from the questions asked by your peers and the custom feedback they received...that you can also apply in your own work.
Hearing your thoughts echoed on the call can do a lot to normalize what we're experiencing as entrepreneurs trying to make GOOD MONEY.
Curriculum Tour
Module 1. Good Money Masterclass
Taught by Kelly Diels & Danielle Cohen
A video & audio masterclass from two seasoned, successful entrepreneurs that will:
Reframe the larger money conversation into one that's actually productive & do-able
Dissolve money guilt that is not yours to carry
Expand your business literacy chops
Help you regulate your nervous system when it is activated around $$$
Expand your capacity to stand in what you really need and want
Give you the bigger picture for why entrepreneurs with marginalized identities or who’ve been financially deprived experience pricing challenges AND HELP YOU CHANGE THAT in your business.
Module 2. Price Like a Culture-Maker
Taught by Kelly Diels
Price Like a Culture Maker is structured as a printable workbook accompanied by 5 video lessons teaching you key pricing & business metrics, through the lens of social impact & community contribution (you know, culture making).
The goal is for you to be immediately get to work defining & calculate a pricing structure that enables you to:
STOP FEELING GUILTY about charging for your work
Make the business model calculations necessary to grow a thriving, sustainable business based on feminist, culture-making business principles...without overworking yourself
Bake your social contribution into your prices & revenue strategy
Sharpen your business literacy chops so that you can confidently assemble a business model you feel great about — and one that works!
Module 3. Right Relationship Pricing
by Danielle Cohen
Right Relationship Pricing is one part nervous system reset, one part tactical business planning, PLUS a robust spreadsheet tool you can use over and over again to price your services & manage your money.
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Reset and regulate your nervous system around your pricing
Learn tools to expand your capacity The Somatics of Money
Reset and regulate your nervous system around your pricing
Learn tools to expand your capacity so you can sustain and apply the business literacy skills you’re learning in Good Money
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Translate your principles and dreams into practical cost structures -- starting with your personal needs and accounting for your business expenses, taxes, time, and profits.
Danielle will walk you through the Right Relationship Pricing Tool Spreadsheet and the Know Your Numbers Workbook so you can create your pricing and plan your revenue - in service to your thriving AND aligned with your values.
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This careful (and care-full) spreadsheet tool (and the video tutorial walk-throughs) will help you:
Get clear on your personal and business numbers
Build a pricing structure that helps you stop under-earning and over-working
Develop a revenue plan that accounts for your real-life capacities and needs
The end result? A thoroughly-costed pricing structure, a revenue plan, a business model that makes sense...and the nervous system capacity to sustain it.
Module 4. Bridge The Gap With Money Medicine
Taught by Danielle Cohen
When you've completed your sustainable pricing & business model calculations in GOOD MONEY but there's a significant gap between what you're charging now and what you need to charge, this module can help you NOT FREAK OUT...
...and give you the actual context: that this is normal and to be expected. All it means is it is now time in your business model to bridge the gap.
Learn how to repattern your nervous system to interpret the ambiguity and uncertainty and HOPE of this phase of your business as OPPORTUNITY rather than threat.
Module 5. Cultivate Demand Self-Study
Taught by Kelly Diels
Pricing is about so much more than calculations. There are things we need to do in our businesses so that when future clients encounter our work, they think: this is the person I want to work with.
Those activities — marketing and cultivating demand — are the fourth pillar of pricing. When you've put this pillar in place, you attract an audience who can afford and is happy to pay your sustainable prices.
In this mini-course, you'll work through a workbook to put your 4th pillar in place, and at the end, you'll emerge with a completed 2-Page Annual Marketing Plan so you know what to prioritize and what essential activities to focus on, all year long.
Group Coaching Dates + Times
-
Once a week on Wednesdays (3 per month)
• Wed, Nov 8, 2023 | 2pm to 3:30 EST
• Wed, Nov 15, 2023 | 2pm to 3:30 EST
• Wed, Nov 22, 2023 | 2pm to 3:30 EST
• Wed, Dec 6 2023 | 2pm to 3:30 EST
• Wed, Dec 13 2023 | 2pm to 3:30 EST
• Wed, Dec 20 2023 | 2pm to 3:30 EST
• Wed, Jan 10 2024 | 2pm to 3:30 EST
• Wed, Jan 17 2024 | 2pm to 3:30 EST
• Wed, Jan 24 2024 | 2pm to 3:30 EST
• Wed, Feb 7 2024 | 2pm to 3:30 EST
• Wed, Feb 14 2024 | 2pm to 3:30 EST
• Wed, Feb 21 2024 | 2pm to 3:30 EST
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Once a month on the 4th Wednesday
• Wed, Nov 29 2023 | 12pm to 2pm EST
• Wed, Dec 27 2023 | 12pm to 2pm EST
• Wed, Jan 24 2024 | 12pm to 2pm EST
• Wed, Feb 28 2024 | 12pm to 2pm EST
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Once a month on the first Monday
• November 1st
• December 6th
• January 3rd
• February 7th
• March 6th
• April 3rd
• May 1st
• June 5th
• July 3rd
• August 7th
• September 4th
• October 2nd
Let’s review everything you’re getting in
GOOD MONEY, shall we?
12 LIVE COACHING CALLS
Get feedback on your business plans, work through your Money Injuries, and stay on track to create your flourishing livelihood.
REVENUE PLANNING SPREADSHEET TOOLS
You’ll use it again and again to identify your revenue mix and grow your business from month-to-month and year to year.
MONTHLY PRIVATE PODCAST
A YEAR OF ACCESS to timely advice and wisdom so you don’t get thrown off by trends and events, plus nuanced dives into the biggest topics that hold entrepreneurs back.
ONLINE MIGHTY
NETWORKS GROUP
Your online peer-support group hosted by Danielle Cohen where you can forge alliances, encourage each other and get feedback on your money work.
5 MODULE CURRICULUM
Robust skill-sharing and step-by-step guidance from two seasoned, successful entrepreneurs with deep social commitments.
2 PAGE MARKETING PLAN TOOL
Easily identify the high-value marketing activities that get you real momentum, and say no to the rest.
4 MONTHLY SACRED
COWORKING SPACE
Bring your most unappealing money-making tasks, and have the support, grounding and protected space to get them done.
2 GUIDED
GOOD MONEY MEDITATIONS
Specifically to help you rest, repattern, and bridge the gap between where you are now and where you want to be.
3 BONUS RECORDED
Q&A SESSIONS
Hear some of your own questions answered in previous sessions so you can jump ahead faster.
It’s all the tools, wisdom & support you need to
Stop under-earning and overworking.
And make GOOD MONEY instead.
4 MONTH GROUP COACHING INTENSIVE
with Danielle Cohen & Kelly Diels
Max 10 People | We start November 2023
$2,000
PAYMENT PLANS AVAILABLE:
4 MONTHLY PAYMENTS OF $500
OR 12 WEEKLY PAYMENTS OF $167